Socio-psychological factors influencing farmers’ willingness to continue participating in collaborative activities of community-based innovation platforms in eastern Uganda

Abstract

This study employed an extended theory of planned behaviour to assess the socio-psychological factors influencing farmers’ willingness to continue participating (WTCP) in collaborative activities of community-based innovation platforms (CB-IPs). Using a structured questionnaire, data were obtained from a random sample of 231 farmers who had participated in collaborative activities of the CB-IPs. Data were analyzed using partial least squares-structural equation modelling. Findings showed that although farmers’ past-experience did not directly influence their WTCP in collaborative activities of CB-IPs, it was positive and significant when mediated by attitudes and perceived behavioural control (t-value = 6.840; p-value = 0.000). Therefore, it can be concluded that farmers’ WTCP in collaborative activities of CB-IPs is enhanced by three socio-psychological factors: favourable past-experience, positive attitudes towards collaborative activities of CB-IPs, and farmers’ perceived capacity to participate. Hence, conveners of collaborative activities of CB-IPs ought to improve farmers’ attitudes through organizing beneficial activities and building their capacity to participate. This study contributed to the body of knowledge by using a behavioural perspective to examine the socio-psychological factors that influence farmers’ continued participation in collaboration activities of CB-IPs.